Saturday, June 16, 2012


SLC - SLC Spring-Summer 2012 Collection

"My designs are inspired by the landscape around me in Suffolk" said British-based designer Sarah Louise Chatterton, the brain behind SLC-SLC, explaining her inspirations for SLC-SLC Spring-Summer 2012 Collection. Sarah was a costumier at The Royal Opera House, London. Until in 2011, she initiated to build her own label with relaxed and versatile with fascinating prints as her signature style, named SLC-SLC.

She titled her S/S 2012 collection, "La La Land", with intention to recreate sense of escaping to another place for her clientele. And it clearly shown in her one-of-a-kind motifs on her shifts, maxi dress and blouses. From the swans, to the stars, to the dancer figure, Sarah obviously had a pleasant trip to some beautiful places to seek for inspiration or probably it came from her past project at The Royal Opera House that influenced her designs.

The prints are absolutely the most gripping element when I first saw her collection. It has simply animated notion behind them coupled with refreshing mixture of colors, trully reflects that they were thoughtfully created by the designer. It might look childish and incomplex at the first sight, but actually to make a fine balanced composition between the play of colors, the prints shape proportion and the cloth shape itself needs a thoughtful consideration—the hidden printed swan on the aqua-blue maxi dress smartly creates a cool camouflage effect, undeniably showed that Sarah has that certain ability to make airy silhouette pieces altered into more fun and playful in visceral way with serious touch of her artworks. 

Another enticing element in this collection is the texture of fabrics. She managed to create unique mixture of eco-friendly fabric without losing her signature or tends to look awkward and imposing, for instance the reversible red blouse, it has different type of fabric on each side—silk on the front and bamboo on the back—which gave different result of the hand-dyeing process. 

In addition to her dexterous technique on creating prints, SLC-SLC collection comes with another great idea; friendly price-point, highly wearable level and exclusivity in each piece. Those three points are good things to start the ball rolling and also irresistibly have become its appeal that won't break anyone's bank.

Images Courtesy of SLC - SLC
Photographed by Hanna Kristina
SLC - SLC S/S 2012 collection is available on its webstore

- Mr. Vhallah -


The Fashion Commentator said... Best Blogger Tips

There's something weird on these prints. I like them!!! Very interesting collection. I'm gonna "explore" it! Thanks for share!
Alessandro -

theM.A.D.creationist said... Best Blogger Tips

Love the prints!



SLC said... Best Blogger Tips
This comment has been removed by the author.
SLC said... Best Blogger Tips

Thanks Mr Vhallah, this is just beautiful, love your work Sarah xx

Mik said... Best Blogger Tips

There is something about this simplicity that puts me off. But that's just my opinion. I mean, I love the beauty of simplicity but the bold prints on such delicate pieces just doesn't do it for me.

I really liked the scarf though.


Cathy said... Best Blogger Tips

Such interesting prints on these ethereal dresses! Gorgeous!

songbird said... Best Blogger Tips

it's not only awesome that they are eco friendly but the prints are fab as them all..

Alexandrа said... Best Blogger Tips

Beautiful prints!

visit my blog please)

fashionlovers♥ said... Best Blogger Tips

It's beautiful!
I love the prints, the look great!
xx margot

dimitri said... Best Blogger Tips

The prints are really beautiful. Love these colors too.
It's a very nice collection. I really love it. That long blue dress is amazing.
Have a great weekend.

Punctuation Mark said... Best Blogger Tips

These dresses are amazing!

Thrifted Shift said... Best Blogger Tips

What great prints and fabulous cuts!

La Dolce Vita said... Best Blogger Tips

Thanks for dropping by my blog the other day!
I really like this collection -so artistically and poetically it is being presented-looks like paintings of myriad hues in a canvass. Indeed a very creative mind can design such a body of work/collection.

Jasmine of ❤AdamAlexMommy❤ said... Best Blogger Tips

hi, vhallah! thie print is so pretty... and love this collection. :)

hope you have a terrific week!!


Luana Carvalho said... Best Blogger Tips


Gigi said... Best Blogger Tips

Not only the prints are amazing but also the shapes of her designs are absolutely gorgeous. Every piece looks elegant and comfortable at the same time.

Bravoe Runway said... Best Blogger Tips

I love the colours and the patterns. The design for each garment is also beautiful, the 6th photo is my fav.

Maiken said... Best Blogger Tips

hello and thank you very much for the comment!
this is such an interesting collection and I absolutely love all the unique prints, also the wonderful selection of colours!

Maikeni blogi - part of me

I am Megan said... Best Blogger Tips

I'll take all of it thanks!


Shelly { @ Quiet Luxury } said... Best Blogger Tips

I see exactly what you mean when you say the prints look childish at a glance. I'm getting more into prints these days, so I like this collection.

Quiet Luxury

Mutzii said... Best Blogger Tips

I love prints!! :D And I definitely love your blog too! :D

Your new follower from PH,

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